Is TikTok Shop driving new customers, or shifting existing ones?

NetNew shows whether TikTok Shop is bringing you new-to-brand customers, so you can scale what’s working and build stronger direct relationships.

Trusted by leading beauty brands:

Clarity on what's driving growth

See which channels are bringing in new customers — so you know where to invest

See where new customers actually come from

See where new customers actually come from

See where new customers actually come from

Understand how TikTok Shop, Amazon, and your DTC store overlap — so you can invest in the channels that are expanding your customer base.

Understand how TikTok Shop, Amazon, and your DTC store overlap — so you can invest in the channels that are expanding your customer base.

Compare launches at a glance

Compare launches at a glance

Compare launches at a glance

Compare week-by-week launch curves across TikTok Shop and DTC to see where demand builds, peaks, and sustains, so you can back the channel driving net new growth.

Compare week-by-week launch curves across TikTok Shop and DTC to see where demand builds, peaks, and sustains, so you can back the channel driving net new growth.

Book your demo today.

Discover how NetNew can identify new, winback, and repeat customers, then turn that insight into owned growth.

Book your demo today.

Discover how NetNew can identify new, winback, and repeat customers, then turn that insight into owned growth.

Book your demo today.

Discover how NetNew can identify new, winback, and repeat customers, then turn that insight into owned growth.