Is TikTok Shop driving new customers, or shifting existing ones?

NetNew shows whether TikTok Shop is bringing you new-to-brand customers, so you can scale what’s working and build stronger direct relationships.

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Product

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Product

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Product

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Clarity on what's driving growth

See which channels are bringing in new customers — so you know where to invest

Customer Overlap

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Customer Overlap

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Customer Overlap

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See where new customers actually come from

Understand how TikTok Shop, Amazon, and your DTC store overlap — so you can invest in the channels that are expanding your customer base.

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Launch Performance

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Launch Performance

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Launch Performance

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Compare launches at a glance

Compare week-by-week launch curves across TikTok Shop and DTC to see where demand builds, peaks, and sustains, so you can back the channel driving net new growth.